Objective

Statler Hotels is undergoing a rebrand to reclaim its legacy as a symbol of timeless sophistication while appealing to the expectations of today’s modern traveler. Once renowned for pioneering luxury and hospitality innovation, the brand now seeks to reconnect with its heritage while positioning itself as a contemporary, design-forward destination for both business and leisure guests.

Design

The campaign, titled “History in the Making,” will blend classic Art Deco-inspired visuals with clean, modern typography and a muted luxury palette of navy, cream, and brass. Elegant line illustrations of historic Statler properties will pair with sleek photography of reimagined interiors and experiences. Touchpoints—print, digital, signage—will reflect refined simplicity, placing emphasis on service, comfort, and architectural legacy. The result is a brand identity that honors its past while confidently stepping into the future.